What is your deepest desire about Labubu collections? Have you ever scrolled through fan groups or booths at conventions and felt that pang of envy or longing for the perfect Labubu series you missed? Maybe you’re puzzled by which lines are truly iconic and why fans can’t stop talking about them.
If you’re craving clarity and nostalgia, you’re in the right place. Keep reading and you’ll understand which Labubu collections resonate most, why they matter, and which fan-favorite series truly stand out.
Why This Matters More Than Just Cute Toys
This isn’t only about cute figurines. It’s about cultural trends, nostalgic storytelling, and collector psychology. Labubu began as a character in Kasing Lung’s Nordic-inspired story series, gaining initial popularity in art toy circles. It then exploded into a cultural phenomenon through Pop Mart’s blind-box strategy and dedicated fan devotion.
With over 300 Labubu editions released by 2025…from mischievous forest creatures to edgy urban designs…each series reflects evolving fan tastes, savvy marketing tactics, and a deep emotional connection. These figures often become tangible representations of pop culture moments and personal connections.
Opposing View: Isn’t Every Series Overhyped?
Some collectors argue that Labubu’s popularity is just hype…driven by scarcity marketing and celebrity endorsements, not genuine design value. It’s easy to dismiss rare editions as overpriced publicity stunts.
It’s a fair point. Scarcity definitely fuels demand, and celebrity sightings…like Blackpink’s Lisa or Marc Jacobs using them as bag charms…definitely escalated their visibility. However, design aficionados and long-term fans see deeper artistry, emotional resonance, and creative storytelling behind each figurine. They appreciate the intricate details and the unique “ugly-cute” aesthetic that defines Labubu.
Thesis: Labubu Collections Matter…Not Just as Toys, But as Emotional Touchpoints
This explainer on Labubu Through the Years: Iconic Series and Fan Favorites Ranked shows why collecting these series is about more than just acquiring toys. It’s about nostalgia, identity, and design value. When a series captures the fan imagination, it becomes more than plastic…it becomes a memory, a conversation starter, and sometimes even a fashion statement.
Ranking Labubu’s Most Iconic Fan Favorites
Based on fan polls, resale data from platforms like StockX and eBay, and various collector guides, here are the top five Labubu series that resonate most, ranked by their emotional and cultural impact:
- Fall in Wild (Exciting Macaron) Launched in October 2023, this series starred in viral moments when Blackpink’s Lisa was seen wearing a Labubu keychain from this collection. This immediately triggered global demand and significant spikes in resale value, quickly popping up in fashion and streetwear scenes worldwide. Its playful, vibrant aesthetic resonated broadly, solidifying its place as a modern icon.
- Have a Seat Series (Vinyl Plush, V2) Released in July 2024, fans loved the laid-back, contemplative vibe of these seated poses. Less wild and more introspective than other series, each blind box typically contained 6 standard figures plus 1 rare secret variant, Duoduo, which became a highly sought-after collector’s chase item. This series appealed to those seeking a calmer, more personal connection with the characters.
- Big Into Energy / Wacky Mart Series Known for their colorful, energetic designs, these series encapsulated a quirky, youthful energy that captured the zeitgeist. Items like the popular Wacky Mart bracelets were particularly emblematic of the blind-box explosion in 2025, reflecting a playful and bold aesthetic that appealed to a wide audience looking for vibrant, expressive collectibles.
- The Monsters x One Piece Collaboration An incredibly powerful crossover, released early in 2025, this series seamlessly blended the beloved Labubu Monsters with the iconic characters from the hugely popular Japanese manga and anime series, One Piece. This collaboration was an immediate mega-hit, leveraging the immense existing fan bases of both franchises to create highly coveted collectibles that celebrated both worlds.
- Forest / Dreamland Series These earlier series leaned into nostalgic, whimsical forest motifs. They are particularly treasured by older fans or those seeking a soft, emotional connection to childhood fantasy and classic storytelling. Their charming, nature-inspired designs offer a sense of peace and wonder, making them enduring favorites for their timeless appeal.
Why These Series Stand Out: Psychology & Design Behind the Trend
Labubu employs an “ugly-cute” aesthetic…a mischievous grin, often soft fur, and uncanny yet endearing expressions. That tension between creepy and cute is emotionally irresistible, especially in our hyper-digital times. This unique design approach sets Labubu apart and fosters a strong emotional bond with collectors.
On top of that, Pop Mart’s blind-box model masterfully uses scarcity, mystery, and community competition. This encourages fans to chase rare figures and share their unboxing experiences, turning a simple purchase into an event. As a result, it becomes less about merely owning a toy and more about joining a global, nostalgic, and status-driven community.
A Moment of Dark Humor (Barely Noticeable)
Collecting Labubu is like assembling your own plush army…but just hope they don’t revolt when you miss the secret variant.
Fair Response to Critics
Yes, blind-box marketing can certainly feel exploitative. Some fans cite financial strain and trend fatigue…even Jenna Bush Hager called the craze “a little scary” when discussing adults collecting them on the Today show.
However, collectibles like Labubu also offer significant emotional comfort, nostalgic joy, and avenues for creative self-expression. For many, each figure is more than a toy…it’s a tangible connection to art, to a beloved character, and to a vibrant fandom.
What Fans Can Do Next
- Explore collector guides and fan rankings: Websites like Labubu World and Canvas & Charms are great starting points.
- Join communities: Participate in online forums or social media groups to vote on favorite series and discuss the emotional reasons behind their appeal.
- Track resale trends: Keep an eye on platforms to see which editions hold or gain cult status over time.
Final Thoughts
The world of Labubu isn’t just plastic and packaging. It’s a nostalgic journey, a design statement, and a global fan movement. From Forest creatures to edgy urban designs, each series captures a moment in time, a mood, and a unique connection with fans.
Conclusion:
Labubu collections matter not just for their resale value, but for how they resonate emotionally. They’re culture capsules…and joining the fandom is both a collector’s quest and a story shared.
Your next step: Pick the series that calls to you. Learn why fans adore it. Share your story. Because in Labubu world, the memories are as valuable as the figurines.
Sources:
- Wikipedia: Labubu history and design details (various pages)
- Lifestyle Asia: Ranking details and general trend insights.
- Fabric-Academy and Yukaichou: Insights on marketing psychology and psychological hooks behind collecting.
- Vogue Business and Byrdie: Coverage on trend analysis and celebrity influence.
